Diesel Teams with IAPW at Sundance Film Festival

To support the charitable organization at Village at the Yard for a good cause.

Forget the mainstream swag scene. This year Diesel is collaborating with In a Perfect World® Foundation (IAPW) to offer underprivileged children, ages 7-to-18, across the US a chance to appreciate the lavish gifts generally offered only to an elite few. Celebrity guests of the Diesel suite at Sundance's Village at the Yard will be able to fashion unique looks from the Diesel Kids collection for extraordinary youth leaders. By mixing-and-matching various pieces¬-from the most innovative children's denim, to kids' tops inspired by everything from nature to the industrial age. Each child will receive a Diesel kid's outfit personally selected for them by one of Sundance's many celebrity attendees.

Participants in IAPW are individually profiled, along with their unique artwork expressing what they believe a perfect world would look like, allowing guests to perfectly customize an outfit for one of these 100 young influencers. Diesel supports the mission of IAPW by aiming to inspire and empower children to become compassionate, socially-conscious and responsible leaders. Founded in 2005 by Manuela Testolini, In a Perfect World Foundation partners with schools and community-based organizations to implement and enlarge programs to develop leadership in children and give them the platform and opportunity to express their dreams, thoughts and ideas.

Timed with this year's film festival, Diesel will be operating from Village at the Yard, the 100,000 square-foot Hollywood-inspired winter wonderland, from January 18th-22nd. The highly acclaimed V.I.P. experience, produced by BNC (Bragman Nyman Cafarelli) and Relevent Group, will include SBE's ultra-exclusive nightclub concept, Hyde, as well as T-Mobile, Amstel Light, Jose Cuervo Platino, and the Los Angeles Times.

Village at the Yard
1251 Kearns Boulevard
Park City, UT 84060

About Diesel
Diesel is a truly worldwide, forward thinking, fashion organization. From its headquarters in Molvena, it directly manages more than 15 offices across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale, including more than 300 company owned stores. Diesel is part of the holding Only the Brave, which also incorporates 55DSL - a brand strongly linked to urban culture and to street & urban-wear, Staff International - a well-known Italian company that manufactures and distributes brands such as Diesel Denim Gallery, Maison Martin Margiela, Sophia Kokosalaki, DSquared, Vivienne Westwood - and Neuf, the owner and operating company of Maison Martin Margiela, of which Renzo Rosso is a majority shareholder.

Contact:
Erin Hawker
Head of Press and Publicity
(212) 929-8412 x 236
erin_hawker@diesel.com